Part 5: Surveys

Tips

Creating a survey may seem easy, but there’s more to it than just adding a bunch of questions and waiting for the responses. There are many mistakes that can be made with a survey, which in turn can affect the quality of your data and its reliability.

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Some common mistakes are:

• Using yes-no questions instead of open questions

• Having too many questions

• Using leading or misleading questions

• Lacking a common thread and jumping between subjects

• Including unnecessary questions “just because” even though you won’t use the data

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At Extellio, we have worked with surveys, and web surveys in particular, for many years and are happy to share our knowledge with you. We have a Knowledge Base where you can find articles such as:

• Writing good survey questions

• How to structure your survey

• How to think when you have too many survey questions

• How many survey responses do you need?

• How to prevent a high drop-off rate for your survey

• How long trigger time should you have?

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…and more. You can check out all our articles about surveys here.

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Now that you know how to create a survey, and have some tips on how to create a good one, it’s time to look at your results.