Introduction

Analytics can give a lot of information about how your visitors use your website, but also how they found it in the first place. With the basic set up, you’ll know channels, page views, enters and exits, time on the website, user flows, bounce rates, and so on. But with more settings, you’ll know what search words they used (both externally and internally), how successful campaigns were, if they use specific buttons or links, and more.

In this part, we’ll go through the settings, both the necessary and more advanced, as well as give you some tips on how to use analytics most efficiently, and explain how to analyse the data you have.

Let’s start with the analytics settings.