Part 3: Analytics

Tips

There is a lot you can learn from your analytics data, but there is also a lot of information you can gather in analytics. To prevent it from becoming overwhelming by collecting every piece of data that you can, start by deciding what you want to know, and then find how or which settings will allow you to answer your questions. It’s not so much a question of if you can get the answer, but which method you will use to get it.

To help you with your analytics, we have several articles for different settings, such as:

• How to track page views manually
• How to import search engine keywords from Google to your analytics
• How to track campaign links

As well as articles about:

• Configuration (e.g. How to set up media analytics)
• Custom dimensions
• Events
• Internal search
• SEO web vitals

You can find all analytics articles here.

Even for the analysis, it’s better to start with a question you want answered, or at least an idea of what kind of information you need, and then use the analytics data to answer the question. For example, you may be interested in visitors from a specific channel, or visitors that viewed specific pages, and therefore you segment your data based on these requirements.

Which brings us to the next chapter, viewing the analytics data.