Analytics charts and tables
There is more to the analytics data than just the initial chart or table. Let’s use the table for page views as an example.
The first column is the Page URL, and here you’ll find the pages grouped by URL. To see the subpages, you click on the plus sign before the URL.
The other columns are information about these URLs, such as views, bounce rate, and average time on the page.
The difference between “Pageviews” and “Unique pageviews” is that the unique views will only count 1 view per visit, regardless of how many times the visitors returned to the same page.
For each column, you are also able to sort the data. The default is to sort by pageviews, but you can also sort by bounce rate, for example, if you’d prefer.
If you hover over the pageviews or unique page views, you will also get the percentage based on total views for the selected date range.
Additionally, when hovering over the URL, you also get the options: Open segmented visits log, Open page performance report, and Open row evolution.
These options make it easier for you to analyze deeper.
At the bottom of the table, there are a few more options. To the right, you decide how many rows you want your table to display.
To the left you can search and export…
…but also change visualization…
…as well as a few more settings under the cogwheel.
Another way of getting more information from your charts and tables is to filter the data based on dates. Let's move on to see how you do that.
