View results
To view your analytics data, you go either to the overview under “Data sources”, and select “Browse results” from the analytics module…
…or you go directly to “Analytics”.
There is a lot of analytics data, and it can be difficult to know where to start. Before we get to the information in the charts and tables, selecting date range, and how to create segments, let's start by looking at the content in general. We'll show you were to find the data we think you'll use the most, but there is even more to discover for yourself.
Dashboard
The dashboard is an overview of your data, and it contains widgets. The default dashboard contains widgets such as Pages, Visits overview, and Channel types.
However, you are able to adapt the dashboard to better suit your needs and the information you are most interested in. To edit the dashboard, you click on “Dashboard” at the top of the page and select which widgets you want.
By hovering over a widget, you can see which charts are available and get a preview.
With your widgets selected you can also change the layout for your dashboard.
At the bottom of the list is the option to create a new dashboard.
Currently, the dashboards are not unique to each user, but instead to your account. That means that any changes you make to a dashboard will be visible to other users in your account too. Therefore, you should create a new dashboard if you want it to be personalized.
Create a new dashboard
When you create a new dashboard, you should give it a descriptive name. If it’s for your department, the name should reflect that. If it’s your own personal dashboard, add your name in the description. That will make it a lot easier, both for yourself and your colleagues, when the list of dashboards is getting long.
Next, select if you want to start with the default widgets or with an empty dashboard. For minor changes, it’s easier to start with the default widgets.
When you create new dashboards, they will be added to the list in the sidebar menu.
Visitors
Under “Visitors”, you find information such as overview…
…locations…
…devices…
…and visits log.
The visits log is an opportunity to track individual visitors, and for more information about how to use the visits log, you can check out this article.
Behavior
Under “Behavior”, you find information such as page views…
…including for entries and exits…
…site search…
…and user flows.
Acquisition
Under “Acquisition”, you find information such as overview…
…channels…
…campaigns…
…and campaign URL builder.
Goals & Funnels
Under “Goals & Funnels”, you can view the goals and funnels you have set up.
However, to edit or create new, you go to “Settings/Goals”.
Other
Apart from the information listed above, you can also find the categories Forms, Media, Custom reports, Crashes, and Broken links.
