Part 5: Surveys

Single and multiple choice questions

There is a lot you can do when you look at your survey data, but before we get to the different filter options, let's look at the charts and the possibilities you have here.

Single and multiple choice questions will be displayed as bar charts, but you are able to change to other chart types if you prefer. However, this change is only temporary and when the page is refreshed, the charts will be displayed as bars again.

There is also the option to display number of responses instead of percent, which is the default setting.

For bar charts, you can switch axis…

…and sort the options. Click again to change the sorting order.

However, only sort the options when you are looking at just 1 segment and 1 time period.

Lastly, you are also able to view the results as raw data table. Here too you can choose between percent and number of responses.

In the bottom right corner there are more options, but not related to viewing the chart. For singel and multiple choice questions, you can cross-tabulate with one of your KPI questions (for example rating question).

Click on the scatter plot icon and select the question you want to compare to. The cross-tabulation will show you the relationship between the two questions. You can read more about cross-tabulations here.

The next icon is for saving the chart as an image, which means it will be downloaded to your computer. This is useful if you want to add the chart to a presentation. The downloaded image will display the settings you have chosen, for example if you changed to a pie chart with number of answers instead.

Note that the question is not included in the image, but it will be the name of the image so you’ll still be able to tell the charts apart.

If you don’t want the chart but rather the raw data, you can download as an Excel file instead.

This will give the same information as the chart or the “View raw data” option, and is useful if you want to make your own charts.

Lastly, you have the option of adding the chart to a report, but we won’t go through that here. Instead, you can read more about it in part 7 – Automatic reports.

Besides single and multiple choice questions, there are also questions with text answers. They are displayed differently and have different possibilities. Let's look at them next.