View results
Once your heatmaps and session recordings are gathering data, it’s time to look at the results. Again, we will look at heatmaps and session recordings separately, and we’ll start with heatmaps. However, you can skip to session recordings.
Heatmaps
To view your heatmaps, you select the heatmap you want in the sidebar menu.
Below the name of the heatmap, you can see how many samples have been collected and when the heatmap was activated.
You can select which device type you are interested in, but also specify width.
For the heatmap, you have three options: click, move and scroll. The one thing these three have in common is the line for the average above the fold.
This line shows you how much the average visitor sees without having to scroll down, which is very useful information when planning the layout of a page.
Click maps
The click map shows where on the page the visitors clicked or tapped. It tracks on-page user engagement and helps evaluating content placement, hidden links, and visual elements on the page.
For example, the click map can be used to evaluate how your visitors are using your website. You can see which links they use, if they navigate via the menu or the shortcuts you have on the page, and so on.
Another thing you can learn from a heatmaps is whether visitors are interpreting non-clickable elements as buttons or links, and therefore click on them. This is something that causes frustration for the users, which negatively affects the user experience.
Move maps
The move map tracks cursor movements and can be used to measure text engagement and subconscious user behavior. There is research that suggests a strong relationship between cursor movements and eye movements, and the move map is therefore also a map of where the visitors are looking.
For example, the move map can be used for text-heavy pages to evaluate which paragraphs are more engaging, which in turn can be used to evaluate the flow of information. It can also be used to evaluate graphics with information.
Scroll maps
The scroll map shows how far visitors scroll down a page, with many view being red and few views being blue. It can be used to evaluate placement of different content and elements on the page, and further understand user behavior.
For example, your visitors may be struggling to find something that is clearly linked on the website. The scroll map can be used to see if the visitors are scrolling down far enough to actually see the link. The scroll map can also be used to find the ideal placement of a button or link, as you will know how many percent of the visitors will see the element based on how far down on the page you place it.
Session recordings
As for the heatmaps, select which session recordings you are interested in from the sidebar menu.
In the first view, you will have a list of all the recordings and information such as page views, date, and time on the website.
If you hover the cursor over one of the individual session recordings, you will get three options: play, view visitor profile, and delete.
For more information about which pages are included in the session recording, click on the plus sign to the left.
When viewing the session recordings, you have these options:
You also have additional information about what the visitors was doing.
Now that you know how to use and analyze heatmaps and session recordings, it’s time to look at surveys. However, if you are not planning to use survey at the moment, you can skip ahead to combining Extellio modules.
Otherwise, let’s look at surveys.
