What data does Extellio track?
When you use surveys with Extellio it will track the following information:
- Survey answers
- URL of the page on which the response is made
- Title of page on which the response is made
- Browser user-agent
- Browser language
- IP number (not stored but used only to look up which country the respondent is in
When you use Analytics with Extellio it will track the following information:
- Anonymized User IP addresses.
- User ID (optional)
- Date and time of the request
- Title of the page being viewed (Page title)
- URL of the page being viewed (Page URL)
- URL of the page that was viewed prior to the current page (Referrer URL)
- Screen resolution being used
- Time in local user's timezone
- Files that were downloaded
- Links to an outside domain that were clicked
- Pages generation time
- Location of the user: country, region, city, approximate latitude and longitude
- Main language of the browser being used (Accept-Language header)
- User Agent of the browser being used to detect browser, operating system, device used, brand and model.
- Form interactions
Some information is also stored in first party cookies which is tracked by Extellio:
- Randomized unique Visitor ID
- Time of the first visit for this user
- Time of the previous visit for this user
- Number of visits for this user
Data that may be tracked (optional)
Depending on what optional features you've configured, you can track more information about the user and how they're using your data source.
- Custom dimensions
- Custom variables
- Campaigns
- Goals
- Usage of site search, including search keywords
- Events
- E-commerce
- Viewing and clicking on Contents
- Mouse movements, clicks and scrolls
- Video and audio interactions
Tracking personal data
We take user privacy very seriously at Extellio. You can always report personal data to our support. Depending on how your data source is set up, Extellio might track confidential, sensitive or personally identifiable information.
Survey answers
If your survey has free-text questions where your users can write their own answers, they might put in personal data.
Extellio has an automatic personal data detection system that flags free text answers that contain personal data. Flagged comments get reviewed by a team member at Extellio and any personal data is masked. If you've chosen to allow personal data the comments won't be flagged by our system and you're responsible to handle them according to your privacy policy.
If you see any personal data in your free text answers, you can easily report it by clicking the three dots next to the comment and then "Report personal data". Once it's been reviewed and masked you will be able to see it with the rest of your free text answers.
Site searches
If a user searches for personally identifiable information on your website, like their name, e-mail address, or social security number it will show in the lists of keywords.
You can always report personal data to our support.
Heatmaps
Heatmaps might record personal data if it is visible on the page. For example, it could be if they're logged in and their name is displayed.
If there is personal data visible on the page, you need to tag it to mask it from being recorded. You can use the data-matomo-mask to mask elements from being tracked.
You can easily delete the screenshot by clicking "Delete screenshot" beneath the heatmap.
Session recordings
Session recordings might record personal data if it is visible on the page. Like with heatmaps, you need to tag it to mask the personal data from being recorded.
Unless you've chosen to enable keystrokes when setting up the session recording, no keystrokes will be tracked. When enabled, the characters entered will be masked by a star *.
Even if you've manually whitelisted certain fields to be recorded in plain text, some fields will still always be masked by Extellio like credit card information, phone numbers, etc. Read the extensive list of masked fields here.
You can always delete individual session recordings by hovering over them and clicking the trash icon.
Page URLs, Page Titles, and Custom Events
If your website includes personal data (like postcodes, names or addresses) in URLs or as URL parameters these will be shown in Extellio. You can exclude them from being tracked under "Edit data source" in Data sources. Learn more about excluding pages from being tracked by Extellio.
Referrer URLs
If the website your user is coming from is including personal data in their URLs or URL parameters these will be shown in Extellio.
You can always report personal data to our support.
Tracking cookies IDs
The cookies IDs may be considered personal data.
Custom dimensions
If you've configured custom dimensions or variables you may store personal data.
